Skip to content
Wenlo
Sign in
← Markets

Affirm Holdings, Inc.

Robert O'Hare (Chief Financial Officer) sells AFRM shares

4AFRMFiled Oct 14, 2026, 4:00 PM ET· Period Oct 9, 2026

About this filing

Affirm Holdings, Inc. (AFRM) filed Form 4 (insider transaction) with the SEC on Oct 14, 2026. Form 4 reports a company insider’s trades in the company’s shares.

View original filing on SEC.gov (opens SEC EDGAR)

Key facts

Insider
Robert O'Hare · Chief Financial Officer

Rule 10b5-1 plan · adopted May 21, 2026

DateTransactionSharesPriceValueHeld afterOwnership
Oct 9, 2026M · exercise or conversion of a derivativeFootnotes F1+17,023$17.19$292,625.3719,757Direct
Oct 9, 2026M · exercise or conversion of a derivativeFootnotes F1+1,866$41.80$77,998.8021,623Direct
Oct 9, 2026M · exercise or conversion of a derivativeFootnotes F1+10,239$22.30$228,329.7031,862Direct
Oct 9, 2026M · exercise or conversion of a derivativeFootnotes F1+21,836$23.35$509,870.6053,698Direct
Oct 9, 2026M · exercise or conversion of a derivativeFootnotes F1+8,991$44.06$396,143.4662,689Direct
Oct 9, 2026M · exercise or conversion of a derivativeFootnotes F1+5,636$57.59$324,577.2468,325Direct
Oct 9, 2026S · open-market saleFootnotes F1, F2−65,591$80.02$5,248,591.822,734Direct
Oct 9, 2026M · exercise or conversion of a derivativeStock Option (Right to Buy)Footnotes F1, F3−1,866$0.00$0.000Direct
Oct 9, 2026M · exercise or conversion of a derivativeStock Option (Right to Buy)Footnotes F1, F4−17,023$0.00$0.000Direct
Oct 9, 2026M · exercise or conversion of a derivativeStock Option (Right to Buy)Footnotes F1, F5−10,239$0.00$0.000Direct
Oct 9, 2026M · exercise or conversion of a derivativeStock Option (Right to Buy)Footnotes F1, F6−21,836$0.00$0.0026,690Direct
Oct 9, 2026M · exercise or conversion of a derivativeStock Option (Right to Buy)Footnotes F1, F7−8,991$0.00$0.0022,978Direct
Oct 9, 2026M · exercise or conversion of a derivativeStock Option (Right to Buy)Footnotes F1, F8−5,636$0.00$0.0015,658Direct
Footnotes
  1. F1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026.
  2. F2 Represents the weighted average sale price of the shares sold from $80.00 to $80.10 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  3. F3 The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
  4. F4 The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
  5. F5 The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
  6. F6 The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
  7. F7 The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
  8. F8 The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

More AFRM filings

Not investment advice. Summaries can contain errors; the SEC filing is the official record.