PR Newswire · Press release
BJ's Restaurant & Brewhouse® Unwraps an All-New Holiday Menu with a Brewhouse Twist on Steakhouse-Inspired Favorites and a Reimagined Biscoff® Pizookie®
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Inspired by guest cravings and crafted for the season, BJ's introduces an all-new holiday lineup featuring a premium Hawaiian Rib Eye, indulgent shareable sides and festive cocktails
Back by popular demand, the Biscoff® Pizookie® returns with an all-new brown butter base, while BJ's holiday gift card offers bring even more reasons to celebrate
HUNTINGTON BEACH, Calif., Nov. 5, 2026 /PRNewswire/ -- The holidays are all about bringing people together, and this year, BJ's Restaurant & Brewhouse (NASDAQ: BJRI) is giving guests more reasons than ever to celebrate. Beginning today, BJ's is introducing an all-new holiday menu featuring a premium Hawaiian Rib Eye, indulgent shareable sides and festive seasonal beverages, bringing a signature brewhouse twist to steakhouse-inspired favorites. Rooted in BJ's consumer-first approach to culinary innovation, the lineup includes a new Truffle Mac & Cheese shareable side that sold out during testing, alongside the return of the fan-favorite Biscoff® Brown Butter Pizookie®, reimagined with an all-new brown butter cookie base inspired by guest requests and emerging flavor trends. Together, these offerings bring fresh excitement and familiar favorites to the holiday table.
"Holidays bring people together, and at BJ's, we believe great food and memorable hospitality make those moments even more special," said Monika Saxena, EVP and Brand President. "This year, we've taken inspiration from what our guests love and crave and created a holiday lineup that feels both familiar and exciting. From elevated steakhouse-inspired favorites to new twists on our signature Pizookie, everything reflects the craft, creativity and care that go into making every visit to BJ's worth celebrating."
For guests looking to treat themselves to steakhouse favorites, and an unforgettable dessert line up, the holiday menu includes:
- Hawaiian Rib Eye: The premium centerpiece of the holiday lineup, featuring a 16-ounce marinated ribeye with a Hawaiian glaze, topped with a grilled pineapple ring and finished with BJ's signature seasoning salt.
- Truffle Mac & Cheese: Inspired by guest cravings, this indulgent new shareable side features cavatappi pasta in white truffle oil and white cheddar sauce, topped with a Gruyère and Jack cheese blend and a golden Parmesan panko crust, served bubbling hot in a skillet.
- Loaded Mashed Potatoes: This new shareable side features creamy mashed potatoes piled high with melted Jack and cheddar cheeses, smoked bacon, green onions and sour cream.
- Truffle Fries: This shareable steakhouse favorite pairs crispy golden fries with rich, savory truffle flavor.
Back by Popular Demand: The Biscoff® Pizookie® Gets a Brown Butter Upgrade!
BJ's is bringing back an all-time fan favorite, reimagined for the season. Inspired by guest requests, social trends and 65% consumer interest in brown butter desserts in 2026, the Biscoff® Pizookie® returns as the Biscoff® Brown Butter Pizookie®, featuring an all-new brown butter cookie base that gives the beloved classic a festive holiday twist. Served warm with two scoops of vanilla bean ice cream, cookie butter drizzle, Biscoff® crumbles and a whole Biscoff® cookie, this reimagined favorite joins the recently launched Nutella® Gone Bananas Pizookie®, giving guests two indulgent seasonal desserts to share throughout the holidays.
More to Cheers About This Holiday Season
BJ's is giving guests even more reasons to raise a glass with festive seasonal cocktails, including the Glittery Goose Sangria and Caramel Macchiato Martini. The holiday celebration also marks the return of a beloved BJ's tradition, the 27th Annual Grand Cru, a limited-time Belgian-style holiday ale that celebrates BJ's rich craft brewing heritage and over 270 awards.
Give More Cheer with BJ's Holiday Gift Card Offers
BJ's is making holiday gifting even more rewarding with bonus cards, exclusive VIP savings and collectible holiday pint glasses, giving guests more value and more reasons to celebrate well into the new year.
From November 5 through December 31, guests can enjoy the following offers:
- Online Gift Card Offers
- Buy $50 in eGift cards: Receive a $10 bonus card.
- Buy $100 in eGift cards: Receive a $20 bonus card plus a 20% off VIP card.
- Cyber Weekend Exclusive (November 27–30): Buy $100 in eGift cards and receive a $25 bonus card, plus a 20% off VIP card. The $50 offer remains available.
- In-Restaurant Gift Card Offers
- Buy $50 in gift cards: Receive a $10 bonus card.
- Buy $100 in gift cards: Receive a $20 bonus card, a 20% off VIP card and two exclusive holiday pint glasses.*
Bonus cards and 20% off VIP cards are valid January 4–31, 2027, giving guests even more reasons to return after the holidays.
Whether gathering over a festive meal, discovering a new seasonal favorite or giving the gift of BJ's, guests can enjoy more craft and holiday cheer all season long.
The holiday menu is available nationwide for a limited time. For more information on BJ's holiday offerings, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.
Gift card promotions subject to applicable terms, conditions and availability. Additional restrictions may apply.
* In-restaurant offers exclude Arizona and Texas, where offers differ.
About BJ's Restaurants, Inc.
Founded in 1978, BJ's Restaurants, Inc. is a national casual dining brand with deep brewhouse roots delivering premium food and memorable experiences. With more than 200 restaurants across 31 states, BJ's brings guests together to celebrate life's everyday moments over chef-crafted food, award-winning house crafted beer and genuine hospitality in a fresh atmosphere. With signature deep-dish pizzas, the often imitated but never replicated world-famous Pizookie® dessert, pours and more, BJ's offers something for every taste and every occasion. A pioneer in craft brewing, BJ's is the most decorated restaurant-brewery in the country, earning over 270 medals since 1996, including the 2025 Questex Vibe Vista Award for Best Beer Program and top rankings across multiple categories at the 2026 World Beer Cup and North American Beer Awards. Whether gathering with family for a weeknight dinner, catching the game with friends or raising a glass to life's biggest milestones, BJ's is where moments turn into lasting memories.
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