Yesway Brings Holiday Cheer, Savings and Friendly Competition to Its Stores this Holiday Season

"Red or Green…or Christmas?" Campaign Features New Hatch Chile Salsas, 12 Days of Free Rewards, Weekly Giveaways and Savings on Food, Beverages and Fuel

FORT WORTH, Texas, Nov. 5, 2026 /PRNewswire/ -- Yesway Inc. (Nasdaq: YSWY), one of the nation's fastest-growing convenience store operators, today announced a full slate of holiday promotions at participating Yesway and Allsup's stores beginning November 4, 2026, and continuing through January 5, 2027.

Headlined by the festive "Red or Green…or Christmas?" promotion, Yesway's holiday campaign combines new food offerings, free products for Yesway and Allsup's Rewards members, weekly specials, seasonal savings and fuel discounts.

Designed to bring a little more value and fun to the busy holiday season, the promotions give customers even more reasons to enjoy their favorite Yesway and Allsup's products while saving on everyday purchases.

"Christmas is one of our favorite times of the year, and we want to make every visit to Yesway and Allsup's a little more special for our customers," said Tom Trkla, Chairman, President and Chief Executive Officer of Yesway. "This year, we have put together a terrific lineup of promotions combining great value on the food, beverages and fuel our customers count on with some fun and unexpected rewards along the way. Whether you are stopping in for a World Famous Allsup's Burrito, choosing a side in our Red or Green…or Christmas? Hatch Chile salsa competition, or picking up a free treat through our Rewards program, we hope to make the holiday season a little brighter and a little more rewarding for everyone."

Red or Green…or Christmas? A Holiday Chile Showdown

Inspired by New Mexico's iconic red-versus-green chile tradition, Yesway and Allsup's are adding a little holiday spirit and friendly competition to the foodservice experience with Red or Green…or Christmas?.

The promotion invites customers to try Yesway's NEW Hatch Red Chile Salsa and NEW Hatch Green Chile Salsa, available for just 49 cents each with a hot food purchase, including the World Famous Allsup's Burrito, and cast their vote in the ultimate holiday chile showdown.

Customers can join the competition by choosing:

• Team Red: Purchase a Hatch Red Chile Salsa cup with a hot food purchase to cast one vote for Red.
  
  
  
  
• Team Green: Purchase a Hatch Green Chile Salsa cup with a hot food purchase to cast one vote for Green.
  
  
  
  
• Team Christmas: Purchase both Red and Green Chile Salsa cups in the same hot food transaction to cast one vote for Christmas.

Customers can scan the in-store QR code to follow the campaign leaderboard at Allsups.com/RedOrGreen  and see which team is ahead.

The promotion offers a festive way to celebrate one of New Mexico's most beloved food traditions, discover new flavors and add a little friendly rivalry to every hot food purchase.

12 Happy HoliDAYS: 12 Days of FREE Rewards

The holiday celebration continues with 12 Happy HoliDAYS, giving Yesway and Allsup's Rewards members a different FREE item every day for 12 consecutive days leading up to Christmas.

From December 13 through December 24, Rewards members can enjoy a complimentary product each day as a special thank-you for their loyalty.

Featured daily FREE rewards include:

• December 13: Reign Storm, 12 oz.
  
  
  
  
• December 14: Reese's Standard
  
  
  
  
• December 15: Gold Peak, 18.5 oz.
  
  
  
  
• December 16: Snickers Single
  
  
  
  
• December 17: Mentos Nano
  
  
  
  
• December 18: Skittles Single
  
  
  
  
• December 19: Jarritos, 12.5 oz.
  
  
  
  
• December 20: Celsius, 12 oz.
  
  
  
  
• December 21: 1st Phorm Protein Bar
  
  
  
  
• December 22: Mamba Fruit Chews Single
  
  
  
  
• December 23: Black Rifle Energy, 16 oz.
  
  
  
  
• December 24: Mountain Dew, 16 oz. can

Participation is simple:

1. Visit a participating Yesway or Allsup's store on the applicable promotional day.
   
   
   
   
2. Enter your Yesway or Allsup's Rewards mobile number at checkout.
   
   
   
   
3. Enjoy the day's FREE reward — and return the next day for another.

With a different free item available every day, 12 Happy HoliDAYS gives customers 12 more reasons to stop in, discover new favorites and celebrate the season with Yesway and Allsup's.

Allways Thursday: A FREE Reward Every Week

Yesway and Allsup's Rewards members can also enjoy Allways Thursday, the popular weekly promotion offering a FREE product every Thursday.

Each week features a different complimentary item, giving Rewards members another reason to visit throughout the holiday season.

Featured Allways Thursday rewards include:

• November 5: Chinook Sunflower Seeds, 4 oz.
  
  
  
  
• November 12: Jack Link's Jalapeño Beef Stick & Cheese, 1.2 oz.
  
  
  
  
• November 19: Lenny & Larry's Protein Cookie
  
  
  
  
• November 26: 1st Phorm Meat Stick
  
  
  
  
• December 3: Hi-Chew Peg Bag, 3 oz.
  
  
  
  
• December 10: Reese's Peanut Butter Cups
  
  
  
  
• December 17: Minute Maid, 20 oz.
  
  
  
  
• December 24: Snickers Xtreme Share Size
  
  
  
  
• December 31: Minute Maid Juice, 12 oz.

Rewards members simply enter their mobile number at checkout on the applicable Thursday to redeem the featured FREE item.

Holiday Savings Across Food and Beverages

Throughout the promotional period, customers can also take advantage of special values on popular food, beverages and everyday favorites at participating Yesway and Allsup's stores.

Featured offers include:

• Buy two Hershey's Standard Size bars for a chance to be entered into The Big Fill Truck Sweepstakes.
  
  
  
  
• Allsup's World Famous Beef & Bean Burrito and any Pepsi 20 oz. product for $5.
  
  
  
  
• Allsup's Bread for $1.79.
  
  
  
  
• Allsup's Flour and Corn Tortillas, 2 for $5.
  
  
  
  
• 20 oz. Fountain Beverage for $1.
  
  
  
  
• 16 oz. Coffee for $2.
  
  
  
  
• 32 oz. Slush for $3.
  
  
  
  
• Allsup's Beef & Bean Burrito and Tallsup for $4.
  
  
  
  
• Corn Dog and Tallsup for $4.
  
  
  
  
• Sausage or Bacon, Egg and Cheese Biscuit or Croissant with 16 oz. Coffee for $5.
  
  
  
  
• Beef or Chicken Chimi and Tallsup for $5.

Additional seasonal values include select Haribo 5 oz. bags for $3 in November, Hershey's King Size bars for $3 in December, and select Chips Ahoy and Oreo Muffins and Cakesters for $2.

Stack & Save: More Ways to Save at the Pump

Yesway and Allsup's Rewards members can stretch their holiday budgets even further with Stack & Save Fuel Rewards, earning per-gallon fuel discounts* when purchasing qualifying products.

Featured Stack & Save offers include:

• Buy one Mars Share Size candy bar and save 10¢ per gallon on fuel.
  
  
  
  
• Buy three BODYARMOR 28 oz. beverages and save 25¢ per gallon on fuel.
  
  
  
  
• Buy two Celsius 12 oz. beverages for $5 and save 15¢ per gallon on fuel.
  
  
  
  
• Buy three Monster 15.5/16 oz. beverages for $8 and save 15¢ per gallon on fuel.

The Big Fill Sweepstakes Continues Through January 5

Customers will also have more opportunities to win through The Big Fill Truck Sweepstakes, continuing through January 5, 2027.

The promotion includes a FREE FUEL FOR A YEAR prize, awarded in the form of a $2,500 fuel card. In addition, six customers will win $66 fuel cards each week during the promotional period, for a total of 48 first-prize winners.

And one lucky customer will have the opportunity to drive away in a brand-new 2026 Ford F-150 Lariat.

The Big Fill Sweepstakes Grand Prize winner will be announced in early 2027.

Customers can visit participating Yesway and Allsup's stores for qualifying promotional offers and opportunities to enter.

Celebrate the Holidays at Yesway and Allsup's

From new Hatch Chile Salsas and daily holiday giveaways to weekly FREE Rewards, food and beverage specials and savings at the pump, Yesway and Allsup's are giving customers more ways to enjoy the season while getting more value from every visit.

Customers are encouraged to download the Yesway and Allsup's Rewards app and enroll in the program to access exclusive offers, participate in 12 Happy HoliDAYS, Allways Thursday and Stack & Save, and earn qualifying entries into The Big Fill Sweepstakes.

*Fuel reward redemptions are limited to 30 gallons per transaction and one vehicle per transaction.

For complete promotional details, official rules and information about the Yesway and Allsup's Rewards program, visit Yesway.com or Allsups.com.

Editor's Note: To arrange interviews, contact Erin Vadala, Bolt PR, at 617.669.1560 or evadala@boltpr.com. High-resolution images and graphics are available upon request.

About Yesway Inc. (Nasdaq: YSWY)

Established in 2015 and headquartered in Fort Worth, Texas, Yesway is an award-winning convenience store operator with more than 420 stores across eight states in the Midwest and Southwest. Yesway is known for its iconic foodservice offerings, broad grocery selection and growing portfolio of private-label products, including the famous Allsup's deep-fried burrito. Through strategic acquisitions, the development and opening of 92 new stores in recent years, and its ongoing commitment to customer service and the communities it serves, Yesway continues to strengthen its position as one of the leading convenience retailers in the United States. For more information, visit Yesway.com.

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SOURCE Yesway, Inc.