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PR Newswire · Press release

Purple Innovation Reports Third Quarter 2026 Results

Purple Innovation, LLCNASDAQ-NMS:PRPLNASDAQ:PRPL
Industry HHPIndustry HOUIndustry REASubject ERN

Original release from PR Newswire

As distributed by PR Newswire, unedited.


Positive Operating Cash Flow for the Third Consecutive Quarter

Preparing for Major Mattress Portfolio Refresh to Strengthen Performance in 2027

LEHI, Utah, Nov. 4, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced results for the third quarter ended September 30, 2026.

Purple

"Third quarter performance was mixed as we continued to navigate a challenging mattress environment," said Rob DeMartini, CEO of Purple Innovation. "We were encouraged by improving momentum in our e-commerce business as the quarter progressed, supported by stronger conversion rates on Purple.com, and we opened two new showrooms during the quarter, bringing our network to 57 stores.  Wholesale was not where we needed it to be, and we have begun increasing sales coverage and improving how we position and differentiate our products with retail partners."

"We have taken steps to improve our cost structure, and are consistently generating cash, with positive operating cash flow for the third consecutive quarter. At the same time, we are actively preparing for a significant product refresh planned for early 2027, including new Essentials and Hybrid collections representing almost 90% of our mattress unit volume. Our teams are focused on ensuring we are well positioned for a successful launch and believe these initiatives position us to strengthen our performance over the long term."

Third Quarter 2026 Financial Results

Third quarter 2026 net revenue was $96.5 million, down 18.7% compared with $118.8 million in the third quarter of 2025. The decrease was primarily driven by lower wholesale revenue, along with declines in showroom and e-commerce revenue.

Direct-to-consumer revenue, which includes e-commerce and showroom channels, was $60.9 million compared with $67.2 million in the prior year period. E-commerce revenue was $42.4 million versus $45.3 million last year. Showroom revenue was $18.5 million versus $22.0 million last year. Wholesale revenue was $35.6 million versus $51.5 million. Approximately one quarter of the reduction was due to an increase of $4.0 million in reductions of revenue due to certain payments to customers and a manufacturer under common control with a customer.

Gross margin was 43.4%, a decrease of 410 basis points versus last year. The decline reflected lower production leverage and inventory adjustments partially offset by lower tariff costs and favorable channel mix.

Third quarter operating expenses were $51.7 million, down 24.7% from the prior-year quarter. The improvement reflected lower restructuring costs versus the prior period as well as lower marketing expenses, and employee-related and professional services expenses.

GAAP Net Loss for the third quarter was $1.4 million, compared with a GAAP Net Loss of $11.7 million in the prior-year period.

Adjusted EBITDA for the third quarter was a loss of $0.5 million, compared with adjusted EBITDA of $0.2 million in the prior-year period. Adjusted EBITDA is a non-GAAP financial measure. See discussion under the heading "Non-GAAP Financial Measures" below for additional information.

Balance Sheet

The Company ended the third quarter with cash and cash equivalents of $28.3 million, compared with $24.3 million as of December 31, 2025. Cash flow from operating activities YTD as of September 30, 2026 was $10.6 million, a $38.7 million improvement over the prior year's same period.

Net inventories as of September 30, 2026, totaled $53.5 million, down $6.2 million from December 31, 2025.

2026 Outlook

We are maintaining our revenue guidance in the range of $420 million to $440 million, supported by an improved marketing plan, normal seasonal strength in DTC, and new product introductions, partially offset by continued pressure in wholesale.   Adjusted EBITDA is now expected to be in the range of $15 million and $20 million.

Conference Call and Webcast Information

Purple Innovation, Inc. will host a live conference call to discuss financial results on November 4, 2026, at 4:30 pm Eastern Time. Investors and analysts interested in participating in the call are invited to dial 833-461-5787 (domestic) or 585-542-9983 (international) and enter Conference ID 735 896 138. The conference call will also be available through a live webcast on the investor relations section of the Company's website at investors.purple.com. Please visit the website at least 15 minutes prior to the start of the call to register and download any necessary software. After the conference call, a webcast replay will remain available on the investor relations section of the Company's website for one year.

About Purple 

Purple exists to help people get the best sleep of their lives — by reducing pain, deepening sleep, and unlocking the potential for brighter dawns and better days. At the center of that mission is our signature innovation, the GelFlex Grid®. Originally developed in medical settings to support the body in its most vulnerable moments, the GelFlex Grid delivers a one-of-a-kind combination of pressure relief, alignment, and temperature balance that helps people fall asleep easier, stay asleep longer, and wake up with less pain.

That same comfort technology extends beyond mattresses into pillows, bedding, and cushions designed to make everyday life feel a little lighter and a lot more comfortable. Because when pain eases and sleep improves, everything else gets better too — your energy, your outlook, and your ability to show up for the moments that matter.

Less pain. Better sleep.

Learn more at www.purple.com

Forward Looking Statements

Certain statements made in this release that are not historical facts are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Statements based on historical data are not intended and should not be understood to indicate the Company's expectations regarding future events. Forward-looking statements provide current expectations or forecasts of future events or determinations. These statements include, but are not limited to, statements regarding our innovation pipeline, our ability to improve profitability, manage costs, generate cash, and optimize our business, the expansion of and benefits to us from our commercial relationships, our ability to drive profitable growth and create shareholder value, and our outlook for revenue and adjusted EBITDA for the full year 2026, our ability to manage upcoming debt maturities, the timing, scope, and anticipated benefits of new product launches, and potential strategic transactions. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company's control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Factors that could influence the realization of forward-looking statements include, among others: changes in economic, financial and end-market conditions in the markets in which we operate; fluctuations in raw material prices and cost of labor; the financial condition of our customers and suppliers; competitive pressures, including the need for technology improvement, successful new product development and introduction; changes in consumer demand, including pullbacks in consumer spending; disruptions to our manufacturing processes; and the risk factors outlined in the "Risk Factors" section of our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 31, 2026, and in our other filings made with the SEC. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Non-GAAP Financial Measures

EBITDA, adjusted EBITDA, adjusted net loss, and adjusted net loss per diluted share are non-GAAP financial measures that remove the impact of certain non-cash and non-recurring costs. Management believes that the use of such non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. Refer to the attached table for the reconciliation of such non-GAAP financial measures to the most comparable GAAP financial measure.

With respect to the Company's adjusted EBITDA outlook for the full year 2026, a quantitative reconciliation to the corresponding GAAP information cannot be provided without unreasonable effort because of the inherent difficulty of accurately forecasting the occurrence and financial impact of the various adjusting items necessary for such reconciliation that have not yet occurred, are out of our control, or cannot be reasonably predicted, including but not limited to warrant liabilities and stock-based compensation. For the same reasons, the Company is unable to assess the probable significance of the unavailable information, which could have a material impact on its future GAAP financial results.

Investor Contact:

Stacy Turnof, Edelman Smithfield

stacy.turnof@edelmansmithfield.com

917-362-2581

PURPLE INNOVATION, INC.

Condensed Consolidated Balance Sheets

(unaudited – in thousands, except for par value)







September

30, 2026





December 31,

2025



Assets













Current assets:













Cash and cash equivalents



$

28,344





$

24,345



Accounts receivable, net





11,550







41,272



Inventories





53,497







59,725



Prepaid expenses





4,715







5,487



Other current assets





4,901







5,891



Total current assets





103,007







136,720



Property and equipment, net





71,599







77,961



Operating lease right-of-use assets





63,651







67,271



Intangible assets, net





5,594







6,346



Other long-term assets





4,426







7,961



Total assets



$

248,277





$

296,259





















Liabilities and Stockholders' Deficit

















Current liabilities:

















Accounts payable



$

39,720





$

40,312



Accrued compensation





3,491







7,673



Customer prepayments





3,561







5,276



Accrued rebates and allowances





6,145







13,416



Accrued warranty liabilities – current portion





7,957







7,141



Operating lease obligations – current portion





16,075







17,366



Related party debt – current portion





135,083







—



Other current liabilities





8,530







10,339



Total current liabilities





220,562







101,523



Related party debt, net of current portion





—







111,305



Accrued warranty liabilities, net of current portion





18,556







19,570



Operating lease obligations, net of current portion





71,304







75,616



Warrant liabilities





1,400







16,150



Other long-term liabilities





1,626







1,764



Total liabilities





313,448







325,928



Commitments and contingencies

















Stockholders' equity (deficit):

















Class A common stock; $0.0001 par value, 210,000 shares authorized; 4,357 issued and

     outstanding at September 30, 2026 and 4,330 issued and outstanding at December 31,

     2025





—







—



Class B common stock; $0.0001 par value, 90,000 shares authorized; 3 issued and

     outstanding at September 30, 2026 and 7 issued and outstanding at December 31, 2025





—







—



Additional paid-in capital





595,301







595,593



Accumulated deficit





(660,449)







(625,280)



Total stockholders' deficit attributable to Purple Innovation, Inc.





(65,148)







(29,687)



Noncontrolling interest





(23)







18



Total stockholders' deficit





(65,171)







(29,669)



Total liabilities and stockholders' deficit



$

248,277





$

296,259



 

PURPLE INNOVATION, INC.

Condensed Consolidated Statements of Operations

(unaudited – in thousands, except per share amounts)







Three Months Ended 

September 30,





Nine Months Ended 

September 30,







2026





2025





2026





2025



Revenues, net



$

96,506





$

118,766





$

290,506





$

328,037



Cost of revenues:

































Cost of revenues





54,582







62,273







163,948







182,374



Cost of revenues - restructuring related charges





—







—







—







995



Total cost of revenues





54,582







62,273







163,948







183,369



Gross profit





41,924







56,493







126,558







144,668



Operating expenses:

































Marketing and sales





36,273







45,762







106,589







122,450



General and administrative





11,963







15,200







42,441







44,678



Research and development





2,358







2,367







7,291







6,997



Restructuring, impairment and other related charges





1,101







5,290







1,101







11,387



Total operating expenses





51,695







68,619







157,422







185,512



Operating loss





(9,771)







(12,126)







(30,864)







(40,844)



Other income (expense):

































Interest expense





(8,090)







(8,203)







(24,121)







(20,424)



Other income, net





2,202







1,742







5,148







1,812



Change in fair value – warrant liabilities





14,315







6,892







14,750







11,319



Total other income (expense), net





8,427







431







(4,223)







(7,293)



Net loss before income taxes





(1,344)







(11,695)







(35,087)







(48,137)



Income tax expense





(76)







(53)







(155)







(148)



Net loss





(1,420)







(11,748)







(35,242)







(48,285)



Net loss attributable to noncontrolling interest





(22)







(28)







(73)







(83)



Net loss attributable to Purple Innovation, Inc.



$

(1,398)





$

(11,720)





$

(35,169)





$

(48,202)





































Net loss per share:

































Basic



$

(0.32)





$

(2.71)





$

(8.09)





$

(11.16)



Diluted



$

(0.33)





$

(2.71)





$

(8.09)





$

(11.16)





































Weighted average common shares outstanding:

































Basic





4,353







4,330







4,347







4,321



Diluted





4,360







4,337







4,354







4,328



 

PURPLE INNOVATION, INC.

Condensed Consolidated Statements of Cash Flows

(unaudited – in thousands)







Nine Months Ended

September 30,







2026





2025



Cash flows from operating activities:













Net loss



$

(35,242)





$

(48,285)



Adjustments to reconcile net loss to net cash used in operating activities:

















Depreciation and amortization





13,352







19,659



Non-cash interest





9,892







9,537



Paid-in-kind interest





14,232







11,266



Non-cash restructuring, impairment and other related charges





1,101







3,775



Loss on disposal of property and equipment





154







318



Change in fair value – warrant liabilities





(14,750)







(11,319)



Stock-based compensation





(172)







1,265



Changes in operating assets and liabilities:

















Accounts receivable





29,722







7,847



Inventories





6,228







(8,907)



Prepaid expenses and other assets





4,949







755



Operating leases, net





(2,865)







(2,080)



Accounts payable





(514)







(4,464)



Accrued compensation





(4,182)







(1,650)



Customer prepayments





(1,715)







(1,202)



Accrued rebates and allowances





(7,271)







307



Accrued warranty liabilities





(198)







(407)



Other accrued liabilities





(2,083)







(4,445)



Net cash provided by (used in) operating activities





10,638







(28,030)





















Cash flows from investing activities:

















Sale of property and equipment





—







464



Purchase of property and equipment





(5,217)







(6,076)



Investment in intangible assets





(1,076)







(454)



Net cash used in investing activities





(6,293)







(6,066)





















Cash flows from financing activities:

















Proceeds from related party loan





—







39,000



Payments for debt issuance costs





(346)







(1,557)



Net cash (used in) provided by financing activities





(346)







37,443





















Net increase in cash and cash equivalents





3,999







3,347



Cash and cash equivalents, beginning of the period





24,345







29,011



Cash and cash equivalents, end of the period



$

28,344





$

32,358



PURPLE INNOVATION, INC.

RECONCILIATION OF GAAP TO NON-GAAP MEASURES

(In thousands)

Management believes that the use of the following non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. These non-GAAP financial measures are EBITDA, adjusted EBITDA, adjusted net loss and adjusted net loss per diluted share. Other companies may calculate these non-GAAP measures differently than we do. These non-GAAP measures have limitations as analytical tools, and you should not consider them in isolation or as a substitute for our financial results prepared in accordance with GAAP.

Reconciliation of GAAP Net Income (Loss) to Non-GAAP EBITDA and Adjusted EBITDA

A reconciliation of GAAP net income (loss) to the non-GAAP measures of EBITDA and adjusted EBITDA is provided below. EBITDA represents net loss before interest expense, income tax expense, other income, net, and depreciation and amortization. Adjusted EBITDA represents EBITDA excluding costs incurred due to changes in the fair value of the warrant liability, stock-based compensation expense, restructuring related charges, non-recurring legal fees, strategic alternative costs, severance cost, impairment, SGI warrant amortization, showroom opening and closing costs and non-operating facility expense. We believe EBITDA and Adjusted EBITDA provide additional useful information with respect to the impact of various adjustments and provide meaningful measures of our operating performance.





Three Months Ended

 September 30,





Nine Months Ended

September 30,







2026





2025





2026





2025





























GAAP net loss



$

(1,420)





$

(11,748)





$

(35,242)





$

(48,285)



Interest expense





8,090







8,203







24,121







20,424



Income tax expense





76







53







155







148



Other income, net





(987)







(1,742)







(1,502)







(1,812)



Depreciation and amortization





4,464







9,777







13,352







19,658



EBITDA





10,223







4,543







884







(9,867)



Adjustments:

































Change in fair value - warrant liability





(14,315)







(6,892)







(14,750)







(11,320)



Stock-based compensation expense





49







420







(172)







1.265



Restructuring related charges





—







65







—







6,850



Non-recurring legal fees





42







310







231







1,450



Strategic alternative costs





526







698







5,556







1,958



Severance costs





—







82







2,058







1,652



Impairment





1,101







—







1,101







—



SGI warrant amortization





1,838







—







1,838







—



Showroom opening and closing costs





—







—







—







147



Non-operating facility expense





—







964







—







964



Adjusted EBITDA



$

(536)





$

190





$

(3,254)





$

(6,901)



Reconciliation of GAAP Net Loss to non-GAAP Adjusted Net Loss and Adjusted Net Loss per Diluted Share

Our presentation of adjusted net loss assumes that all net loss is attributable to Purple Innovation, Inc. (i.e. there is no allocation of net loss to noncontrolling interests), which assumes the full exchange at the beginning of the period of all outstanding Paired Securities for shares of Class A common stock of Purple Innovation, Inc., adjusted for certain nonrecurring items that we do not believe directly reflect our core operations. Adjusted net loss per share, diluted, is calculated by dividing adjusted net loss by the total shares of Class A common stock outstanding plus any dilutive warrants, options and restricted stock as calculated in accordance with GAAP and assuming the full exchange of all outstanding Paired Securities as of the beginning of each period presented. Adjusted net loss and adjusted net loss per diluted share, are supplemental measures of operating performance that do not represent, and should not be considered, alternatives to net loss and earnings per share, as calculated in accordance with GAAP. We believe adjusted net loss and adjusted net loss per diluted share, supplement GAAP measures and enable us to more effectively evaluate our performance period-over-period. A reconciliation of net loss, the most directly comparable GAAP measure, to adjusted net loss and the computation of adjusted net loss per diluted share, are set forth below:

(in thousands, except per share amounts)



Three Months Ended

September 30,





 Nine Months Ended

September 30,







2026





2025





2026





2025



Net loss



$

(1,420)





$

(11,748)





$

(35,242)





$

(48,285)



Income tax expense, as reported





76







53







155







148



Revenue reduction due to SGI contract





941







941







2,822







1,568



Change in fair value – warrant liabilities





(14,315)







(6,892)







(14,750)







(11,319)



Restructuring related charges





—







5,290







—







12,382



Strategic alternative costs





526







698







5,556







1,958



Adjusted net loss before income taxes





(14,192)







(11,658)







(41,459)







(43,548)



Adjusted income tax benefit(1)





3,676







3,026







10,738







11,279



Adjusted net loss



$

(10,516)





$

(8,632)





$

(30,721)





$

(32,269)





































Adjusted net loss per share, diluted



$

(2.41)





$

(1.99)





$

(7.06)





$

(7.46)





































Adjusted weighted-average shares outstanding, diluted(2)





4,360







4,337







4,354







4,328





(1)

Represents the estimated effective tax rate of 25.9% for the three and nine months ended September 30, 2026 and 2025, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates.



(2)

Assumes options and restricted stock units calculated in accordance with GAAP and the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period.

A reconciliation of net loss per share, diluted, to adjusted net loss per share, diluted is set forth below for the three months ended September 30, 2026 and 2025:





For the Three Months Ended



(in thousands, except per share amounts)



September 30, 2026





September 30, 2025







Net Loss





Weighted

Average


Shares,

Diluted





Net Loss

per

Share,

Diluted





Net Loss





Weighted

Average

Shares,

Diluted





Net Loss

per

Share,

Diluted



Net loss attributable to Purple 

    Innovation Inc.(1)



$

(1,398)







4,360





$

(0.33)





$

(11,720)







4,337





$

(2.71)



Assumed exchange of shares(2)





(22)







—















(28)



















Net loss





(1,420)























(11,748)



















Adjustments to arrive at adjusted loss 

     before taxes(3)





(12,772)























90



















Adjusted loss before taxes





(14,192)























(11,658)



















Adjusted income tax benefit(4)





3,676























3,026



















Adjusted net loss



$

(10,516)







4,360





$

(2.41)





$

(8,632)







4,337





$

(1.99)





(1)

Represents net loss attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding. For the three months ended September 30, 2026 and 2025, the Paired Securities are included in the beginning weighted average shares, diluted.



(2)

Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock.



(3)

Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes.



(4)

Represents the estimated effective tax rate of 25.9% for the three months ended, September 30, 2026 and 2025, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates assuming no valuation allowance.

A reconciliation of net loss per share, diluted, to adjusted net loss per share, diluted is set forth below for the nine months ended September 30, 2026 and 2025:





For the Nine Months Ended







September 30, 2026





September 30, 2025







Net Loss





Weighted

Average


Shares,

Diluted





Net Loss

per

Share,

Diluted





Net Loss





Weighted

Average

Shares,

Diluted





Net Loss

per

Share,

Diluted



Net loss attributable to Purple 

    Innovation Inc.(1)



$

(35,169)







4,354





$

(8.09)





$

(48,202)







4,328





$

(11.16)



Assumed exchange of shares(2)





(73)







—















(83)







—











Net loss





(35,242)























(48,285)



















Adjustments to arrive at adjusted loss 

     before taxes(3)





6,556























4,737



















Adjusted loss before taxes





(28,686)























(43,548)



















Adjusted income tax benefit(4)





7,430























11,279



















Adjusted net loss



$

(21,256)







4,354





$

(4.88)





$

(32,269)







4,328





$

(7.46)





(1)

Represents net loss attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding. For the nine months ended September 30, 2026 and 2025, the Paired Securities are included in the beginning weighted average shares, diluted.



(2)

Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period if not already included in weighted average diluted shares in footnote (1) above. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock.



(3)

Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes.



(4)

Represents the estimated effective tax rate of 25.9% for the nine months ended September 30, 2026 and 2025, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates assuming no valuation allowance.

 

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SOURCE Purple Innovation, LLC

Originally published by PR Newswire.

Source: Purple Innovation, LLC

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