Walmart and Operation Homefront Unite to Support Military Families This Holiday Season

Walmart will match customer donations to Operation Homefront^® 2:1 up to $1 million, November 2-30

SAN ANTONIO, Nov. 2, 2026 /PRNewswire/ -- For the fourth consecutive year, Walmart is teaming up with Operation Homefront^® to help customers support military and veteran families this holiday season. The Spark Good Round Up campaign, which runs from November 2 to November 30, gives customers shopping on Walmart.com and the Walmart app the opportunity to round up their purchases at checkout to support Operation Homefront's mission to build strong, stable, and secure military and veteran families.

Walmart will match customer contributions through this effort two to one, up to $1 million, helping customer generosity go further and making critical resources available to military families across the country.

The campaign is part of A Season to Spark Good, Walmart's holiday giving initiative, which brings together opportunities for customers and associates to give back throughout the season.

"Giving back is one of the greatest holiday traditions, and that's what A Season to Spark Good is all about," said Erin Hogue, Senior Director, Walmart. "We're grateful for the service and sacrifices of military and veteran families. Working with Operation Homefront is a meaningful way for Walmart and our customers to turn that gratitude into support for these families this holiday season."

"Walmart has been generous in helping Operation Homefront meet the evolving needs of military and veteran families," said Alan Reyes, President and CEO of Operation Homefront. "We are deeply grateful for four years of continued support through Spark Good. Together, we are creating lasting impact for families who have sacrificed so much in service to our nation."

Walmart's Spark Good Round Up program has raised more than $7.9 million for Operation Homefront since 2023, helping fund critical programs that empower military families to thrive. Operation Homefront encourages its community to follow along on Facebook, LinkedIn, and Instagram for updates and to join in celebrating this generous initiative.

About Operation Homefront

Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military and veteran families by improving their financial, emotional, and social well-being. Recognized for superior performance by leading independent charity oversight groups, 85 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America's military families. For more information, visit OperationHomefront.org.

About Walmart

Walmart Inc. (Nasdaq: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 280 million customers and members visit more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

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SOURCE Operation Homefront