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Reddit Inc.

Steve Ladd Huffman (CEO & President) sells RDDT shares

4RDDTFiled Oct 15, 2026, 6:00 PM ET· Period Oct 13, 2026

AI-generated summary

Steve Ladd Huffman, CEO & President, Director, 10% owner of Reddit Inc. Class A Common Stock, indirectly exercised options for 17,308 shares at an average price of $25.29 and sold 17,308 shares at an average price of $158.57. Following these transactions, the insider indirectly held 336,432 shares by The XYZ Revocable Trust. The transactions were made under a Rule 10b5-1 trading plan adopted on May 20, 2026.

View original filing on SEC.gov (opens SEC EDGAR)

Key facts

Insider
Steve Ladd Huffman · CEO & President, Director

Rule 10b5-1 plan · adopted May 20, 2026

DateTransactionSharesPriceValueHeld afterOwnership
Oct 13, 2026M · exercise or conversion of a derivativeFootnotes F1+17,308$25.29$437,719.32353,740Indirect (By The XYZ Revocable Trust)
Oct 13, 2026S · open-market saleFootnotes F1, F2−3,408$155.33$529,364.64350,332Indirect (By The XYZ Revocable Trust)
Oct 13, 2026S · open-market saleFootnotes F1, F3−1,300$156.47$203,411.00349,032Indirect (By The XYZ Revocable Trust)
Oct 13, 2026S · open-market saleFootnotes F1, F4−4,200$157.61$661,962.00344,832Indirect (By The XYZ Revocable Trust)
Oct 13, 2026S · open-market saleFootnotes F1, F5−2,500$158.84$397,100.00342,332Indirect (By The XYZ Revocable Trust)
Oct 13, 2026S · open-market saleFootnotes F1, F6−1,200$159.76$191,712.00341,132Indirect (By The XYZ Revocable Trust)
Oct 13, 2026S · open-market saleFootnotes F1, F7−1,800$160.95$289,710.00339,332Indirect (By The XYZ Revocable Trust)
Oct 13, 2026S · open-market saleFootnotes F1, F8−1,700$161.98$275,366.00337,632Indirect (By The XYZ Revocable Trust)
Oct 13, 2026S · open-market saleFootnotes F1, F9−700$162.80$113,960.00336,932Indirect (By The XYZ Revocable Trust)
Oct 13, 2026S · open-market saleFootnotes F1, F10−500$163.72$81,860.00336,432Indirect (By The XYZ Revocable Trust)
Oct 13, 2026M · exercise or conversion of a derivativeStock Option (Right to Buy)Footnotes F12−17,308$0.00$0.00993,331Indirect (By The XYZ Revocable Trust)
Footnotes
  1. F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026.
  2. F2 The sales were executed in multiple trades at prices ranging from $155.06 to $155.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4.
  3. F3 The sales were executed in multiple trades at prices ranging from $156.07 to $156.95.
  4. F4 The sales were executed in multiple trades at prices ranging from $157.10 to $158.03.
  5. F5 The sales were executed in multiple trades at prices ranging from $158.37 to $159.34.
  6. F6 The sales were executed in multiple trades at prices ranging from $159.42 to $160.16.
  7. F7 The sales were executed in multiple trades at prices ranging from $160.44 to $161.35.
  8. F8 The sales were executed in multiple trades at prices ranging from $161.47 to $162.43.
  9. F9 The sales were executed in multiple trades at prices ranging from $162.47 to $163.18.
  10. F10 The sales were executed in multiple trades at prices ranging from $163.47 to $164.04.
  11. F11 The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
  12. F12 The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

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Not investment advice. Summaries can contain errors; the SEC filing is the official record.